Connecting a custom domain

A custom domain (like stromwars.com) instantly makes your project look more professional, memorable, and trustworthy, especially when reaching out to press, publishers or potential players. If you’re using an Indie Pocket template on Framer, connecting your own domain is quick and straightforward.

Why it matters for Indie Games

In the indie scene, first impressions can make the difference between someone clicking “Wishlist” or moving on. A clean, branded domain:

  • Strengthens your studio’s identity

  • Makes it easier for players to remember and share your site

  • Looks far more credible than a generic framer.website link

  • Helps with SEO, so your game shows up in relevant searches

Step 1 – Get a Domain

You’ll need to purchase your domain from a registrar like Namecheap, Squarespace or GoDaddy.
Choose something short, easy to type and ideally matching your game’s title or studio name. If the .com is taken, consider alternatives like .game, .studio, or .io — all popular in the gaming world.

Step 2 – Upgrade your Framer Plan

Custom domains are only available on Framer’s paid plans (Basic, Pro, Launch or Scale).
If you’re still on the Free or Mini plan, upgrade before proceeding.

Step 3 – Add the Domain in Framer

Open your project in Framer.

  1. Click the Settings icon in the top right.

  2. Go to the Domains tab.

  3. Click Add Custom Domain and type your domain name (without https://).

Framer will give you DNS records (usually CNAME and A records) that you’ll need to add in your domain registrar’s dashboard.

Step 4 – Update DNS Settings

Log in to your registrar and add the DNS records provided by Framer.
Once saved, changes can take anywhere from a few minutes to 48 hours to fully propagate worldwide. Don’t worry if your site doesn’t update instantly: that’s normal!

Step 5 – Test and Go Live

When your domain is correctly connected, Framer will confirm it in your project settings.
Visit your domain in a browser to make sure everything loads as expected. From this point on, you can use your branded URL in marketing materials, trailers, social media and press releases.

Pro tip for Indie Devs

If you know you’ll run multiple projects over time, consider registering your studio name as a domain and creating subdomains for each game (e.g., game1.mystudio.com, game2.mystudio.com). This keeps everything under a single brand umbrella.