Tracking the performance of your website allows you to monitor visitor activity and better understand how users interact with your content. This data helps you optimize your site to improve user experience and reach.

Setting up Google Analytics

Google Analytics is a widely used tool that can be integrated easily with your Framer site.

1. Create a Google Analytics account at analytics.google.com using your Google email address.

2. Set up a property for your website by entering your site’s URL and basic information.

3. Google will provide you with a tracking ID, which usually starts with “G-”.

Adding Google Analytics to your Framer project

To add Google Analytics tracking to your Indie Pocket template:

• Open your project in Framer.

• Navigate to Project Settings.

• Locate the Analytics section.

• Paste your Google Analytics tracking ID into the provided field.

• Save your changes and publish your site.

Once set up, Google Analytics will begin collecting data within a few hours.

Key metrics to Monitor

Here are some important metrics to observe in Google Analytics:

• Visitors: Total number of people visiting your website over time.

• Traffic Sources: Where your visitors are coming from (e.g., search engines, social media, direct links).

• Popular Pages: Which pages receive the most visits.

• Session Duration: How long visitors stay on your site.

• Bounce Rate: Percentage of visitors who leave after viewing only one page.

Alternative Analytics Tools

Depending on your preferences, other analytics tools can also be used, including:

• Plausible Analytics: A lightweight and privacy-focused alternative.

• Matomo: An open-source, customizable option.

• Fathom Analytics: Designed for simplicity and GDPR compliance.

Integration methods may vary,and some additional configuration could be required.