At Playbase, we’re thrilled to collaborate with Playruo, an innovative French startup that’s redefining how game demos are delivered to players. Traditionally, trying a game demo often meant downloading large files or installing dedicated applications, creating barriers that many users hesitate to cross. Thanks to Playruo’s cloud gaming technology, these obstacles are now removed, allowing studios to embed fully playable game demos directly on their official websites.

What makes Playruo’s solution stand out?

Playruo’s technology enables visitors to launch a game demo instantly, right from their browser. This “click & play” cloud streaming solution requires no downloads or installations, providing seamless access to the demo with a simple link. The result is an immediate and engaging experience that opens the door for players who might otherwise be reluctant to try a demo due to technical hurdles.

From a security perspective, Playruo also offers robust protections. Demos can be secured using passwords, NDA agreements and watermarking, ensuring that unreleased or sensitive content remains confidential. This is particularly important for publishers and developers who need to protect their intellectual property while still showcasing their games to prospective players.

Our partnership and testing journey

At Playbase, we’ve integrated this technology into one project through our partnership with Playruo. Our test demonstrated that players appreciated the instant access and ease of use. The ability to launch a demo with a single click encourages more users to try the game, increasing overall engagement. Furthermore, the secure environment provided peace of mind to studios concerned about content leaks during the demo phase.

The seamless integration also simplifies the sharing process. Game demos embedded on official sites can be easily promoted via social media and marketing campaigns, driving traffic directly to the publisher’s platform. This direct link between marketing and gameplay offers a powerful tool to convert interest into active players.

Why this matters for Developers and Publishers

By embedding playable demos directly on official websites, developers and publishers remove many traditional barriers between players and their games. Without the need to download or install software, demos reach a wider audience with less friction. This not only enhances accessibility but also reduces the costs associated with creating and distributing separate demo versions or applications.

From a marketing standpoint, the demo becomes a more potent tool. It encourages visitors to engage deeply with the game immediately upon arriving at the official website, improving conversion rates and fostering a stronger connection with the audience.

Looking forward

The integration of playable demos directly on game websites marks a significant step forward in how publishers present their titles to the world. Our ongoing collaboration with Playruo allows us to offer this cutting-edge technology to our clients, helping them maximize exposure while maintaining strict security standards.

For studios eager to innovate how they showcase their games, this technology presents exciting possibilities. To learn more about Playruo and their solutions, visit playruo.com.